{"id":28141,"date":"2021-02-13T03:37:41","date_gmt":"2021-02-13T08:37:41","guid":{"rendered":"https:\/\/www.iwebtefl.com\/?p=5855"},"modified":"2021-02-13T03:37:41","modified_gmt":"2021-02-13T08:37:41","slug":"coca-cola-will-start-selling-drinks-in-paper-bottles-this-summer","status":"publish","type":"post","link":"https:\/\/blog.beanybux.com\/coca-cola-will-start-selling-drinks-in-paper-bottles-this-summer\/","title":{"rendered":"Coca-Cola Will Start Selling Drinks in Paper Bottles This Summer"},"content":{"rendered":"

Coca-Cola<\/strong> is to test a paper bottle as part of a longer-term bid to eliminate plastic from its packaging entirely.<\/p>\n

The prototype is made by a Danish company from an extra-strong paper shell that still contains a thin plastic liner.<\/p>\n

But the goal is to create a 100% recyclable, plastic-free bottle capable of preventing gas escaping from carbonated drinks.<\/p>\n

The barrier must also ensure no fibers flake off into the liquid.<\/p>\n

That would pose a risk of altering the taste of the drink – or potentially fall foul of health and safety checks.<\/p>\n

But industry giants are backing the plan. Coca-Cola, for example, has set a goal of producing zero waste by 2030.<\/p>\n

Coca-Cola was ranked the world’s number one plastic polluter by charity group Break Free From Plastic last year, closely followed by other drink-producers Pepsi and Nestle.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Under pressure<\/strong>
\nThe Paper Bottle Company, or Paboco, is the Danish firm behind development of the paper-based container.<\/p>\n

Part of the challenge has been to create a structure capable of withstanding the forces exerted by fizzy drinks – such as cola and beer – which are bottled under pressure.<\/p>\n

On top of that, the paper needs to be moldable, to create distinct bottle shapes and sizes for different brands, and take ink for printing their labels.<\/p>\n

After more than seven years of lab work, the firm is now ready to host a trial in Hungary this summer of Coca-Cola’s fruit drink Adez. Initially, this will involve 2,000 bottles distributed via a local retail chain.<\/p>\n

But it is also working with others.<\/p>\n

Absolut, the vodka-maker, is due to test 2,000 paper bottles of it own in the UK and Sweden of its pre-mixed, carbonated raspberry drink.<\/p>\n

And beer company Carlsberg is also building prototypes of a paper beer bottle.<\/p>\n

 <\/p>\n

<\/p>\n

 <\/p>\n

 <\/p>\n